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NeoCon Plaza

Experience Social Spaces created by Haworth and designed by Gensler Chicago while you connect, work, dine, unwind, recharge and enjoy the outdoors throughout each day and evening at the new NeoCon Plaza, located on the South Drive of The Mart. Summer in Chicago along the river provides the perfect backdrop to experience this year’s design concept.

The Urban Boardwalk

The new NeoCon Plaza extends the NeoCon experience outside and across the entire South Drive of The Mart with the Chicago River and breathtaking Chicago cityscape providing an extraordinary background.

Presented by Haworth and designed by Gensler Chicago with Forward Fruit Branded Environments, the NeoCon Plaza plays on the idea of an “Urban Boardwalk” offering a welcome outdoor oasis within the city and whirlwind of NeoCon.

Along the meandering boardwalk, built by Skender, guests will find different sheltered and unsheltered areas for work, meeting, gathering, rest, nourishment and celebration. These Social Spaces will be furnished by Haworth and Haworth Collection brands including Cassina, Cappellini, and JANUS et Cie.

Sunbrella® Contract high-performance fabrics on lounge seating, pillows and shade features, show how durable and fade-resistant fabrics meet demanding commercial needs to create the extraordinary.

The entire footprint of the outdoor environment features carpets made with ECONYL® regenerated and regenerable nylon created from waste including fishing nets and old carpets. All the carpet tile has been designed and supplied by Interface, made with ECONYL® yarn

Attendees will also enjoy a wide range of gourmet food and drink options for breakfast through evening created by Chef Michael Kornick of DMK, the restaurant group behind The Mart’s Marshall’s Landing. IIDA, the commercial interior design association, will be hosting a branded pop-up featuring smoothies and frozen drinks among other goodies.

See you outside!

Field Guide


All NeoCon Plaza Furniture Provided by Haworth & Haworth Collection

West Lounge

What we’ve known as the “office” has evolved into a place of social context—more collaborative than ever. Social Spaces provide inviting settings where people can connect, work, relax, and refresh.

    Product highlights
  • SEE! Sectional, SEE! Ottoman Table
  • Slant Round Dining Table, Forest Arm Chair
  • Tate Table & Stool
  • Mistra Table & Bench
  • Chick Poufs
  • JANUScafé Table, Maari Chair
  • Cabana Lounge, Cappellini Bong Table, Collaborate Table

Fabric
Tent drapery in Sunbrella Flagship Guava.
Pillows & upholstery by Sunbrella Contract.

Carpet
Made with ECONYL® regenerated nylon.
Design by Charlotte Croy Hudson in collaboration Forward Fruit.



Boardwalk Bites

For meeting, greeting, and gathering, visit this café space—a multipurpose social hub and walk-up all-day dining bar. Meet your colleagues, gather at the bar for happy hour, engage with a friend on a cozy lounge, or find a space to relax.

    Product highlights
  • Fibonacci-Alba, Chrysanthemum Side Table
  • Morrison Stool
  • LC5 Three Seat Sofa, JANUScafé Table, Forest Side Chair
  • Cappellini Tate Color Chair, JANUScafé Table
  • Tate Table, Forest Armchairs

Fabric
Tent drapery in Sunbrella Flagship Guava
Pashmina Mist. Pillows & upholstery by Sunbrella Contract

Carpet
Made with ECONYL® regenerated nylon
Design by Charlotte Croy Hudson in collaboration Forward Fruit

Wallcovering
Design by Relativity Textiles, with a custom colorway for the NeoCon Plaza

Food
Serving hot coffee, breakfast, lunch, and happy hour cocktails and snacks by DMK



The Park

Just as people gravitate toward nature, they’re drawn to places inspired by the world beyond their windows. Social Spaces deliver nature’s inspiration to spaces that support connection, balance, and well-being. The Park is furnished with select elements from JANUS et Cie, offering indoor elegance with outdoor resilience.

    Product highlights
  • Bon Vivant Poufs
  • Forest Side Chair
  • JANUScafé Table
  • Mistra Table & Bench
  • JANUScafé Table, Forest Arm Chairs

Fabric
VW bus awning in Sunbrella Canvas Natural
Pillows & upholstery by Sunbrella Contract

Carpet
Made by Interface with ECONYL® nylon, carbon neutral carpet tiles

Food
Stop by the IIDA VW Bus every morning for breakfast on the go by DMK. Return in the evening for frozen margaritas and specialty daiquiris.

Espresso station provided by Dark Matter Coffee.



East Lounge

Similar to the West Lounge, the East Lounge offers additional Social Spaces with a different view.

    Product highlights
  • Chick Pouf, Pip Table
  • Haworth Workware Easel
  • Quinta Lounge Chair
  • SEE! Chaise Lounge, JANUS Titan Umbrella
  • SEE! Ottoman, Bon Vivant Pouf
  • Forest Armchair, JANUScafé Table

Fabric
Tent drapery in Sunbrella Canvas Blush
Pillows & upholstery by Sunbrella Contract

Carpet
Made with ECONYL® regenerated nylon
Design by Charlotte Croy Hudson in collaboration Forward Fruit



Beach Bar

Enjoy this energizing casual space made comfortable with high-top tables and stools. Share libations and snacks with friends while you socialize. The Beach Bar is a place for small groups to interact, brainstorm, hang out, or entertain.

    Product highlights
  • Cappellini Morrison Stool, JANUScafé BarTable
  • Slant Lounge Chair, Vino Cocktail Table
  • Forest Armchair, Tate Dining Table
  • Quinta Fully Woven Chair, JANUScafé Table, JANUS Titan Café Umbrella, SEE! Sofa
  • Pivot Swivel Daybed, Diagonales Rug, Capsule Side Table

Fabric
Café drapery in Sunbrella Canvas White
Pillows & upholstery by Sunbrella Contract

Carpet
Made with ECONYL® regenerated nylon
Design by Charlotte Croy Hudson in collaboration Forward Fruit

Food
Serving hot coffee, lunch, and happy hour cocktails and snacks by DMK



Sponsors & Partners

Plaza Hours

2019 Plaza Dates/Times

Sunday, June 9
10AM - 2PM

Monday, June 10     
7
AM - 9PM

Tuesday, June 11    
7
AM - 9PM

Wednesday, June 12    
7AM - 5PM