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2019 Activations

Several companies will transform their brand's visions into engaging installations, experiences and amenities in public spaces throughout The Mart.

Haworth’s Social Spaces


Sponsored by Haworth, Social Spaces at the NeoCon Plaza will provide the perfect outdoor environment for NeoCon participants to relax, gather, connect and restore. Several types of Social Spaces along the NeoCon Plaza’s “Urban Boardwalk” design will offer workspace, lounges, cafes and bars all furnished by Haworth and Haworth Collection brands including Cassina, Cappellini and JANUS et Cie, and featuring an extensive range of offerings from lounge seating to outdoor furnishings.

Haworth 2019

The Oasis


ASID is thrilled to showcase the impact of design through an exciting new installation custom designed by Elizabeth von Lehe, Allied ASID, design and brand strategy principal, HDR. The space serves as an oasis that invites visitors to engage, ask broad questions, and explore the beautiful, impactful, and sometimes surprising ways that design impacts lives.


A bold escape


Break out or meet without distractions in BuzziLounge! Sink into the soft BuzziSpark lounge sofa and drift away day dreaming in the acoustic shelter. Pull up the flexible BuzziDee pouf as extra seating to gather with more people—all while enjoying the silence under a sea of BuzziDome acoustic pendant lights. Combined with striking acoustic wall paper, BuzziLounge offers a bold escape to the modern nomad!

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Framery X Reality To Idea


Framery collaborates with Reality To Idea artist Joshua Vides to create an amazing installation transforming a Framery booth from reality back to idea. Come meet the team behind the industry-pioneer in soundproof meeting pods, experience our new products and learn about the Framery way of increasing happiness at work. Please also visit our main stand on the 7th floor, booth #7-5030.

Framery - Serious About Happiness

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Acoustic Tree by Green Furniture Concept


“Meet me under the tree!” The Leaf Lamp Tree is an acoustic decorative light by Green Furniture Concept. Hundreds of wool leafs are clustered at the top of a 15’ steel trunk, taking on the shape of a real-life tree. Surrounding the trunk is a bar-height table with integrated power chargers, which makes this piece an ideal meeting point for casual and impromptu collaboration. Visit us at booth 7-3062 to see other variations of the Leaf Lamp Series as well as our iconic Nova C seating line.

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Herman Miller


This year at NeoCon we’re celebrating the nearly endless design possibilities of the Herman Miller Group. Don’t miss our installation in the South Lobby for an inspiring selection of products from across our family of brands. For more from Herman Miller, visit our showroom on the 3rd Floor.

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"a blank canvas" by Hightower


Since 2003, family-founded and operated Hightower has offered fresh, modern workspace pieces from up and coming international designers. Our new activation space is designed to represent our unique approach; setting up the A+D community to stand out. Welcome to “a blank canvas.” Our all-white concept leverages a building block design and the latest in clever products, leaving it up to the imagination of designers to put their touch on a space. Come say “Hi” in showroom 1110, the blank canvas interpretation we’ve created especially for your engagement and inspiration.

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interiors+sources Materials Pavilion

Floor 7, BOOTH #7-1000

Discover hundreds of materials displayed side-by-side, with details on their origin, makeup and recommended applications. Engage in real discussions about the materials themselves and learn the latest trends in material innovation in a comfortable, non-sales-like environment. Curated by the i+s editorial team, be sure to make a stop at this bustling, experiential, educational exhibit!

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Material Bank Lab


Material Bank, the world's largest architectural and design-focused resource library, is launching an interactive material lab at The Mart in Chicago, which will make its debut at this year’s NeoCon. Material Bank Lab helps specifiers make better sampling decisions with access to the platform's cutting-edge sampling technology, on-site material samples, and material experts on call. As a leader in sustainability, Material Bank will also be accepting samples for return and reuse, helping reduce waste in the industry.

Mohawk Group's Relaxing Floors


Experience Mohawk Group's Relaxing Floors amidst the frenzy of NeoCon 19. Featuring a collaboration of makers and thinkers, Mohawk Group collaborated with 13&9 design studio to create human-centered flooring solutions that are not only imaginatively designed but therapeutic as well. Working with Fractals Research, the Relaxing Floors collection translates stress-reducing biophilic fractals into calming patterns for the modern workplace. Mohawk Group says relax, and proceed to space 377 to explore the second nature of commercial flooring.

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Nooks Back on Parade


Experience the NOOK effect. Grab one of the NOOKs on the 6000 aisle to recharge, make a call, meet or just take a breath without missing any of the excitement of Neocon! NOOK is a new type of furniture – startlingly quiet inside - separating without isolating – providing the perfect location for concentration, connection, collaboration. Meet the Designer in his ‘NOOK Lab’ at the Nook booth 7-5078 during the show for a glimpse into future new ways of working.

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OFS Lounge

FLOOR 11, SUITE 11-127

Hello NeoCon! A cool space popped up on the 11th floor. We imagined that you might want a place like this where there's no selling, just being. It's our little treat for you...because you are awesome! #imagineaplace

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Pedrali Buddy Constellation


Experience the “Pedrali Buddy Constellation”, a special setting in which Pedrali’s poufs and sofas show their friendly and versatile spirit. This collection welcomes guests with its bright colors, soft shapes and comfortable volumes - impossibly plush. Pedrali is a leader in the production of contemporary design furniture. Strong in its family history, started over 55 years ago, the 100% made in Italy company is making its debut at Neocon.

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FLOOR 11, SUITE 11-119A

RECKONstruct was created for the US Pavilion as part of the Broken Nature exhibition at the 2019 Triennale di Milano. Making its stateside launch at NeoCon, the exhibit spotlights the materials revolution underway in our country. It demonstrates how sustainable design can respond to the current global environmental crisis. Conceived and developed by Arup, Humanscale, MIT’s SHINE Program, Novità Communications, NextWave Plastics and Stickbulb, RECKONstruct documents how the Humanscale Design Studio reimagined a simple stool through three different approaches to sustainability—using naturally grown materials (bio-fabrication), harvesting unused waste (circular economy) and mimicking nature’s engineering solutions (biomimicry). The immersive installation creates both a physical and virtual experience, allowing guests to interact with the products onsite and pop on an Oculus VR headset to explore an inspiring 360-degree film by Arup on this subject.

SANDOW Innovation Lab


The SANDOW Innovation Lab will feature Material ConneXion’s first-ever pop-up materials library, special invitation round tables, hosted by Interior Design’s Editor-in-Chief, Cindy Allen, and a series of workshops presented by ThinkLab’s leading industry researchers. For more information or to attend one of these events, attendees can send an email to

Snowsound Quiet Zones


Enjoy a moment of peace and quiet on the 7th floor as you travel between two main sections of the Exhibit Hall via the pass-throughs. These acoustic retreats are designed with Snowsound’s patented technology offering an architecturally inspired acoustic haven of tranquility and comfort for attendees to enjoy. Visit Snowsound's main booth on the 7th floor, 7-5018, for an Experience Sound Room demonstration and discover a suite of innovative acoustic technology solutions.

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Dias Chuvosos: A Rainy Afternoon on the Veranda by Guilherme Wentz


Visit this installation by emerging designer Guilherme Wentz, an exploration into disconnecting from the modern world to discover sossego (Portuguese for “a warm tranquility”). This is tropical minimalism, a new interpretation of modern Brazilian design. Includes an iconic award-winning piece by Aristeu Pires.

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Brazilian Relaxation Lounge by Sossego

FLOOR 14, SUITE 1445

Come up to 14 and experience a moment of Sossego. Sink into deliciously deep, distinctly Brazilian lounge seating by Aristeu Pires. Enjoy a space to disconnect and experience calm. Brazilian treats and cafezinho served. Meet award-winning designers at the forefront of modern Brazilian design. Featuring HBF Textiles.

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via seating where great things happen in a chair


At via seating we have a philosophy – great things happen in a chair. It is with this vision that we set out to cultivate the perfect sitting experience. Through the creative minds of our team of engineers, ergonomists and designers across the world, we shape comfortable chairs with innovative technology at an incredible value backed by our industry-leading warranty. Our solutions translate across a variety of work and collaborative spaces. Explore our Italian-designed outdoor furniture collections, Sierra & Tahoe, on display at the Kinzie/Wells entrance. Embrace our task, conference, and lounge chairs and more in our showroom in room 10-148. Discover for yourself how great things happen in a via seating chair.

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