Apply to Exhibit at NeoCon 2018


NeoCon is the premier annual event connecting buyers and sellers in commercial design.

Taking place at TheMART in Chicago since 1969, the three-day event showcases today’s most innovative companies and attracts more than 50,000 highly qualified design professionals.  The exhibition is complemented by first-class educational programming featuring a series of inspirational keynote presentations and more than 100 accredited seminars from leading industry and business experts.  NeoCon also serves as the most important gathering point for the industry during the year.

We invite you to apply to participate.


Interested companies applying for possible placement will be reviewed and notified in mid-January 2018 of their acceptance, declined or waiting list status for the show.

Why Exhibit?

It’s all about products...

With 4 full floors of showrooms, exhibitors and thousands of new product launches NeoCon provides unparalleled access to the best companies in the commercial design industry and the latest and most innovative solutions for a spectrum of vertical markets. 

NeoCon hosts nearly 300 brands in its recently redesigned 7th floor Exhibit Hall. Organized to provide a comprehensive, easy-to-navigate experience, the dynamic space showcases a myriad of products and services by category and has become a major highlight of the NeoCon experience. 

Download the NeoCon 2018 Prospectus

You Should be a Part of NeoCon if...

Your Vertical Market is in:

  • Workplace
  • Healthcare
  • Hospitality
  • Retail
  • Education
  • Public Spaces
  • Government

Your Company Manufactures These Products:

  • Furniture + Fabrics
  • Interior Building Products
  • Finishes + Materials
  • Technology
  • Flooring

Complete product category list

Our 2018 efforts will continue to build on the success of the show, expanding product offerings while helping exhibitors and attendees navigate the show in the most efficient way.

2017 Exhibitor List

2018 Prospectus

The Stupendous Seventh

“If there is one thing the BoF staff unanimously praised, it was the quality and diversity of products (and more importantly ideas) found on the seventh floor. It’s not like this is the first year the seventh has become a must-attend area of the show, but it is the first time it was so broadly good from top to bottom.

‘These are innovative manufacturers dipping their toes into NeoCon,’ said one BoF contributor. ‘I respect everyone on that floor and admire their investment in the future of the industry.’”

The Business of Furniture, “NeoCon: What we Liked”, June 28, 2017

Booth Package

NeoCon Exhibitors are located on the 7th floor of The Mart.
View the 2018 Floor Plan

Exhibit Booth Size:

  • A typical booth is approximately 10’ by 10’ and can be combined to accommodate larger booth sizes.
  • Exhibit space is sold per square foot in approximate 100 square-foot increments.

What’s Included: (per 100 sq. ft)

  • Back and side white hard walls
  • Gray carpet
  • (1) 120 volt, 150-watt duplex electrical outlet
  • (1) 1’ x 4’ LED track light
  • (4) LED lights
  • 8” x 11” booth sign
  • Exhibitor listing on website and print directory
  • Exhibitor listing on My Planner
  • Free wi-fi to exhibitors

Marketing Support

NeoCon targets the most highly qualified A&D professionals through an extensive multi-media marketing campaign. We provide our exhibitors with the tools to effectively promote their presence at NeoCon to their current and future clients prior to, during and after NeoCon.

Promotional Outreach

NeoCon targets the most highly qualified A&D professionals through an extensive multi-media marketing campaign.

  • Print and digital ads run in 50 top trade and business publications
  • Show brochures are mailed to cultivated lists of more than 150,000 A&D professionals
  • A series of 20 promotional e-blasts are sent to close to 200,000 targeted prospects from NeoCon’s substantial database
  • Through our VIP Program, NeoCon Access, exclusive benefits and events attract top designers and corporate end users from across the country
  • A robust show website communicates all show components and features detailed exhibitor information
  • Our growing social media platforms engage the A&D community throughout the year and highlight important industry events, industry leaders, exhibitors, and new products and design initiatives.
  • Media efforts, managed by Novita PR, are directed to more than 1000 trade and consumer media outlets and editors and include significant exhibiting company outreach

Strategic Partnerships

NeoCon leverages strategic partnerships with more than 20 leading industry associations and over 50 top design media partners.

Association Partners

Media Partners

Exhibitor Marketing Opportunities

NeoCon provides exhibitors with extensive opportunities and tools to help attract attendees to their booths and showrooms, and increase their brand’s visibility before, during and after the Show.

Promote Your Brand

Online Exhibitor Profile

Your online profile is customizable and viewable to the design community via  Your profile will synch with attendee’s online planners and the NeoCon app.

Onsite Sponsorship Deck

Exhibiting companies have the opportunity to expand their presence at NeoCon by engaging attendees outside of their showroom or booth. Keep your brand top of mind during the entire show by creating attention grabbing installations, sponsoring programming, or offering creative brand activations and hosted amenities. Ads & Exhibitor Profile Enhancements

A multi-platform show app synchs with your NeoCon profile and schedule created before the show on the NeoCon website, and aids in communication and wayfinding once the show is in progress.  Digital advertising packages and profile enhancements can be purchased for both and the NeoCon App[link to NeoCon 2017 app].

Media Partner Advertising

Several of our media partners create special sections and issues around NeoCon.  Maximize your company’s visibility before, during and after NeoCon by advertising with our top industry publication partners.

Press Inquiries, Media, PR

Effective public relations can strengthen and complement the sales and marketing strategies you implement to promote your presence at NeoCon.  Our PR firm, industry expert Novità Communications, will help your company gain exposure for your brand and product.

Social Media

Promote your brand through NeoCon’s social media platforms: Facebook, Twitter, Instagram [link to social media pages]

Showroom/Booth Event Promotion

NeoCon will promote any events or promotions you will be hosting during the show on the NeoCon website

Customizable NeoCon Email

We will provide you with a customizable, NeoCon-branded email invitation to share your showroom/booth details with your clients and customers and invite them to the show.

Attendee Mailing List

As an exhibitor, NeoCon can provide you with a list of attendees, for purchase, from the previous year’s show, selected by professional category and state, to increase your visibility before and during NeoCon, OR a post-show list of attendees to promote your company after the show.

NeoCon Assets

NeoCon will provide you with the following graphics to help you promote your presence at the Show on your website and marketing materials including: Web Buttons, Web Ads, NeoCon Show Logo, and Calendar Listing Copy.

Enter a Competition

Several of the industry’s top design competitions are judged and awarded at NeoCon.

Best of NeoCon – Contract Magazine

Entry Deadline: May 2018

Interior Design HiP at NeoCon Awards – Interior Design Magazine

Nomination Deadline: May 2018

#METROPOLISLIKES Awards – Metropolis Magazine

Entry Deadline: May 2018

Product Innovations Awards – Buildings Magazine

Entry Deadline: May 2018

Showroom and Booth Design Competition – IIDA/Contract

Entry Deadline: June 2018

View 2017 Awards

Plan an Event

NeoCon provides the tools you need to help you navigate The Mart and host an event in your booth or showroom during the show, including preferred vendors and event guidelines.

Contact Us

NeoCon Sales

Julie Kohl
Vice President, NeoCon Exhibitor Sales

Madeleine Tullier
Director, NeoCon Exhibitor Sales